12 Creative Recruitment Campaign Ideas To Inspire You

A fantastic recruitment project idea can substantially enhance a brand name’s attractiveness in the talent market. And the great news is that it does not constantly require an insane budget plan!

Now is the time to inject some creativity and fun into your recruitment campaigns and shake up those uninteresting, overused recruitment methods that normally begin with publishing on job boards (boring).

When your skill team starts creating original, engaging project ideas that tie into and strengthen your general recruitment strategy, you’ll quickly find how to bring in the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are everything about developing fun and engaging ways to draw in great prospects to your brand and make a bigger effect on applicants.

Examples consist of recruitment via a dating app, using a mystical code to break, hosting meet-ups, or employing the assistance of an immersive virtual tour.

– You can develop creative concepts for your recruitment campaign by examining the concerns your skill team has now, researching how other companies hook applicants, or brainstorming new concepts with your group.

– Three examples of organizations thinking outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own technicians, and a really enjoyable one by Deloitte-a zombie recruitment video (yes, you can’t miss out on out on that one, so continue reading).

– After launching your project, produce abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your skill team can select from our library of over 150 test design templates to streamline and automate your employing process.

What is a creative recruitment project?

Recruiters or talent acquisition teams that utilize initial recruitment project concepts, such as video games, crack-the-code tests, AI recruitment bots, or video material, connect directly with the hearts and minds of their target audience.

How do you know if your is utilizing imaginative concepts in your technique?

Well, has the talent team been using the very same recruitment marketing approach for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same conventional techniques that everyone else uses, there’s no method your brand will stick out in the crowd.

When business interact with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to draw in the qualified individuals they’re trying to find. Now, here’s how your team can start doing things differently.

How do companies believe of imaginative recruitment campaigns?

It’s not too complicated. Let’s walk through the steps for creating effective, original recruitment marketing.

Step 1: Identify your team’s biggest blockers in getting leading skill.

Step 2: Next, brainstorm concepts or methods to overcome those challenges. Here are some ideas:

– Get inspiration from other companies currently considering of package.
– Put yourself in the shoes of your target market and believe of methods to interact with them in a style and tone that will interest them, such as an animated video.
– Reach out to associates to collect ideas from a varied group.
– Consider what your business values extremely in its present workers.

Step 3: Bring all your concepts together and produce your recruitment project method, including the channels you’ll use to release it, such as social media and your professions site.

Step 4: Review your campaign cost and guarantee you have the spending plan you need, or adjust your strategy appropriately (keeping in the great stuff your target audience likes).

Step 5: Launch your project and hope your task advert and other project components get prevalent national, worldwide, (and even viral!) attention.

Do we need to contract out specific elements of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every element of an imaginative project in-house. Because case, you might need to outsource particular elements to an agency, such as:

– Designing social networks or other digital ads
– Creating a video (that does not look like your nephew took your cellphone).
– Creating a complex game or nerdy equation as a recruitment test

Ok, now for the fun things.

To help you win on this new course, we’ve gathered some truly ingenious recruiting concepts listed below. Companies that created some original or inventive attention grabbers to reel in terrific candidates.

12 innovative and inspiring recruiting project examples

Let’s face it, lots of organizations require a recruitment process makeover. Especially if they wish to bring in young, certified candidates (and the company’s company brand name is as attracting them as a 1970s motion picture).

The following companies (the majority of which you’ve most likely become aware of) also needed some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, referrals.
Their most original project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season ending. It may not have actually included at any big international marketing festival, but it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is becoming more hard.
Recruitment technique: Using pop-culture recommendations to attract a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special because it uses the concepts of good advertising or copywriting by interesting what’s essential to its particular target audience-communicating about their worths and using their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely undervalued and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment technique: Using psychological and aspirational messaging to bring in individuals whose worths align with the business’s purpose.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically extremely under-appreciated absolutely requires some extra innovative juice. Home Instead decided to employ the services of an expert company for this campaign to revitalize their brand and hook exactly the ideal kind of individuals.

The agency developed extremely emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and digital jobs was a difficult task.
Recruitment technique: Using a significant innovation trend to sign up with the discussion and boost their awareness in the tech skill circles.
Tactics: An experimental recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furnishings producer IKEA. To bring in skill that considers of package, they invited possible prospects for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting massive labor shortages in hospitality post-Covid.
Recruitment strategy: Targeting unemployed, underemployed, and ready-to-work prospects wanting to start their professions in hospitality by highlighting real-life examples of upward movement.
Tactics: National advertising campaign covering social networks, digital display ads, radio, and press coverage.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The industry has actually gained back 6.9 million tasks given that April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their campaign makes prospective beginners knowledgeable about the vast range of benefits offered with a profession in hospitality and utilizes reviews from present workers to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to bring in 1,000 new workers over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to attract tech talents who desire to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s definitely another imaginative recruitment project that the software company, Atlassian, released recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has actually assisted them meet their Australian and international intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender diversity.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) initiative to help decrease employing predispositions by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment technique: Targeting a really particular talent segment – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s considering of the box. After coming throughout a fascinating market insight that “around 78% of British moms and dads aged 45 and over wish to take on a brand-new obstacle once their children fly the nest”, EasyJet crafted a recruitment project targeting this specific talent swimming pool.

Filling the crew shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned international motor program and establishing the brand as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign method on its head for sure! The team integrated AI into the vehicle’s pedestrian speech innovation and car connect system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment technique: Using an ingenious, gamified approach to engage passive prospects & offering a free present.
Tactics: Skills test was marketed on social networks platforms

Our sibling business, Toggl Track, desired to work with an SEO supervisor and thought of an enjoyable campaign that ‘d be a win-win scenario for all. We developed an abilities test obstacle and advertised it throughout social networks, providing a totally free t-shirt to applicants who achieved high ratings.

Reaching passive prospects while spreading the word about our brand name to other talented workers worldwide-it does not get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a brand-new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s enormous skill acquisition campaign was developed by Nexus and assisted offer the brand referall.us name a much-needed facelift (given that the merchant might not have actually been leading of many candidates’ favorite employer lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign trying to accomplish?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment technique: Tapping into a growing interest amongst young individuals in home remodelling and crafting an engaging worth proposition to set themselves apart from other companies.
Tactics: An exhibit, The Hall of Fail, that presents renovation stops working recreated as works of art, out-of-home, web, and social media content

Intending to recruit some 5,000 individuals in a year amidst extraordinary labor scarcities, Lowe’s Canada was dealing with the monumental difficulty of attracting younger employees. Partnering with an imaginative company, the brand name created a recruitment project focusing on opportunities for growth and knowing within its network.

They have also discovered that 88% of Gen Z trainees desire to work for companies who give them access to training and development chances.

Training is a priority for us, so we make certain to offer comprehensive training to everyone who joins our groups. Operating in one of our stores is a fantastic opportunity for people to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand introduced a project and exhibit that builds on the desire to find out by showing compelling examples of remodelling failures that young people can avoid by working and discovering at one of the brand name’s stores. Each of the exhibitions had a QR code for applying directly for the numerous open positions.

Considering your next initial recruitment project technique?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those ingenious business to approach candidates.

Whatever the function, from grabbing up the finest engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts are sure to hit their hearts and minds if you use your creativity!

One simple way to add sparkle to your next recruitment campaign while making it enjoyable and engaging for you and prospective candidates is to start with abilities tests. And, no, you don’t have to develop tests from scratch. Our test library is teeming with role-specific questions developed by the professionals.

Say bye-bye to inappropriate candidates and the hours lost screening CVs. Create a totally free Toggl Hire account today to see just how basic, enjoyable, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and building marketing groups. She works at Toggl Hire and discusses how organizations can hire actually great people.