12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment project idea can substantially enhance a brand referall.us name’s appearance in the talent market. And the bright side is that it does not constantly require an insane budget!

Now is the time to inject some imagination and fun into your recruitment projects and shock those boring, overused recruitment techniques that generally begin with publishing on task boards (boring).

When your skill group begins creating initial, engaging project ideas that connect into and enhance your overall recruitment strategy, you’ll quickly find how to attract the best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment projects are all about establishing enjoyable and appealing methods to bring in excellent prospects to your brand and make a bigger effect on applicants.

Examples consist of recruitment through a dating app, utilizing a mysterious code to split, hosting meet-ups, or employing the aid of an immersive virtual trip.

– You can develop imaginative ideas for your recruitment project by assessing the issues your skill group has now, researching how other companies hook candidates, or brainstorming new concepts with your team.

– Three examples of organizations believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 model car that interviews its own technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so continue reading).

– After launching your project, create abilities tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to streamline and automate your working with procedure.

What is a creative recruitment campaign?

Recruiters or skill acquisition teams that utilize initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video content, connect directly with the hearts and minds of their target audience.

How do you understand if your organization is using creative ideas in your strategy?

Well, has the skill team been utilizing the exact same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the exact same standard tactics that everybody else uses, there’s no chance your brand will stick out in the crowd.

When companies engage with candidates in a thoughtful, impactful way with their recruitment marketing, they’re most likely to attract the qualified people they’re trying to find. Now, here’s how your group can start doing things in a different way.

How do companies think about innovative recruitment campaigns?

It’s not too complicated. Let’s walk through the actions for producing effective, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in acquiring leading talent.

Step 2: Next, brainstorm concepts or methods to conquer those challenges. Here are some pointers:

– Get motivation from other business already believing out of package.
– Put yourself in the shoes of your target audience and consider ways to communicate with them in a design and tone that will appeal to them, such as an animated video.
– Reach out to associates to gather ideas from a varied group.
– Consider what your business values highly in its existing workers.

Step 3: Bring all your ideas together and create your recruitment campaign technique, consisting of the channels you’ll use to release it, such as social networks and your professions website.

Step 4: Review your campaign expense and ensure you have the budget you require, or adjust your strategy accordingly (keeping in the great things your target audience likes).

Step 5: Launch your campaign and hope your task advert and other project elements get extensive national, worldwide, (or even viral!) attention.

Do we require to outsource specialized components of our recruitment projects?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative job in-house. In that case, you might need to outsource specific parts to an agency, such as:

– Designing social networks or other digital advertisements
– Creating a video (that doesn’t look like your nephew stole your smart phone).
– Creating a complex game or unpopular formula as a recruitment test

Ok, now for the fun things.

To help you win on this new course, we’ve gathered some really innovative recruiting concepts listed below. Companies that came up with some initial or inventive attention grabbers to draw in fantastic candidates.

12 innovative and inspiring recruiting campaign examples

Let’s face it, lots of companies require a recruitment process makeover. Especially if they want to draw in young, certified candidates (and the business’s company brand is as interesting them as a 1970s motion picture).

The following companies (many of which you’ve most likely become aware of) also required some fresh ideas for their recruitment marketing to jazz up their out-of-date image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate numbers of junior personnel for white-collar offices.
Recruitment technique: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, ads, recommendations.
Their most original project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment ad that ran throughout the program’s season finale. It may not have actually included at any big international advertising festival, however it sure got individuals talking. And that’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous professions like the army is ending up being harder.
Recruitment strategy: Using pop-culture references to attract a wide variety of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique since it utilizes the principles of great advertising or copywriting by interesting what is necessary to its particular target audience-communicating about their worths and using their language.

3. Home Instead Campaign

Problem: The caregiving occupation is currently highly undervalued and is likewise experiencing a rapid boost in need post-pandemic.
Recruitment method: Using emotional and aspirational messaging to draw in individuals whose values align with the company’s function.
Tactics: Ad project across TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a task that is typically incredibly under-appreciated definitely needs some extra innovative juice. Home Instead chose to utilize the services of an expert firm for this project to revitalize their brand and hook precisely the right type of individuals.

The firm produced extremely emotive recruiting videos for this niche market, which 100% struck the mark with their “can’t help but care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital jobs was a hard task.
Recruitment strategy: Using a major technology trend to join the conversation and improve their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original project run by the Swedish furniture producer IKEA. To attract skill that considers of package, they invited possible prospects for an interview over a meal of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment method: Targeting unemployed, underemployed, and ready-to-work prospects looking to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social networks, digital display screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven employment gap. In the US alone, the Bureau of Labor Statistics shared this mind-blowing figure:

The market has restored 6.9 million jobs because April 2020. Despite these gains, work is 1.3 million lower than in February 2020.

Their project makes prospective newbies familiar with the vast variety of advantages offered with a profession in hospitality and utilizes testimonials from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, suggested trying to attract 1,000 new workers over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to attract tech skills who wish to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another creative recruitment project that the software business, Atlassian, introduced just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment road trip.

Their novel concept lined up well with their work-from-home policy that they were likewise ‘driving home’. And hopefully, their ingenious thinking has helped them fulfill their Australian and worldwide intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A prejudiced recruitment process and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment process

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran an effective, global-first (for BHP) effort to help in reducing hiring biases by revitalizing their outdated recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team scarcities post-Covid
Recruitment method: Targeting an extremely particular talent section – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another campaign that’s thinking out of the box. After stumbling upon a remarkable market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment campaign targeting this specific skill pool.

Filling the team shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now searching for a new career adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment technique: Grabbing audience attention at a popular global motor show and establishing the brand name as an emerging hub for automobile software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign technique on its head for sure! The team integrated AI into the cars and truck’s pedestrian speech technology and automobile link system to test the social and technical skills of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment method: Using an innovative, gamified technique to engage passive candidates & using a free gift.
Tactics: Skills test was marketed on social media platforms

Our sister company, Toggl Track, wished to employ an SEO supervisor and idea of an enjoyable project that ‘d be a win-win situation for all. We developed an abilities test obstacle and promoted it across social media, providing a free tee shirt to applicants who accomplished high ratings.

Reaching passive prospects while getting the word out about our brand name to other talented workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s huge talent acquisition project was developed by Nexus and assisted provide the brand name a much-needed facelift (since the retailer might not have been leading of numerous prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project attempting to accomplish?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment method: Using a growing interest amongst young people in home remodelling and crafting an engaging value proposition to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to hire some 5,000 individuals in a year in the middle of exceptional labor lacks, Lowe’s Canada was dealing with the huge obstacle of drawing in younger employees. Partnering with an innovative firm, the brand developed a recruitment project focusing on chances for development and knowing within its network.

They have also discovered that 88% of Gen Z students wish to work for employers who provide access to training and development chances.

Training is a priority for us, so we make certain to offer extensive training to everyone who joins our groups. Operating in one of our stores is a fantastic opportunity for individuals to get knowledge that will benefit them all their lives.

Inspired by this insight, the brand launched a campaign and exhibition that constructs on the desire to find out by showing engaging examples of remodelling failures that youths can prevent by working and learning at one of the brand name’s stores. Each of the exhibits had a QR code for applying straight for the numerous employment opportunities.

Thinking about your next initial recruitment project strategy?

We hope this list has actually got you buzzing about your next recruitment campaign and how you can match those innovative business to approach candidates.

Whatever the function, from grabbing up the best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make sure to hit their hearts and minds if you use your creativity!

One easy way to include sparkle to your next recruitment project while making it enjoyable and engaging for you and prospective applicants is to start with abilities tests. And, no, you don’t need to create tests from scratch. Our test library is overflowing with role-specific concerns developed by the experts.

Bid farewell to unsuitable candidates and the hours lost screening CVs. Create a complimentary Toggl Hire account today to see simply how basic, enjoyable, and reasonable hiring can be.

Juste enjoys investigating through writing. A copywriter by trade, she invested the last 10 years in startups, telling stories and building marketing teams. She operates at Toggl Hire and blogs about how businesses can recruit truly terrific individuals.