12 Creative Recruitment Campaign Ideas To Inspire You

A terrific recruitment campaign idea can considerably improve a brand name’s appearance in the skill market. And the bright side is that it does not constantly require a crazy budget!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those dull, worn-out recruitment methods that usually begin with posting on task boards (boring).

When your talent group starts creating original, engaging campaign ideas that connect into and reinforce your overall recruitment strategy, you’ll quickly discover how to attract the very best and brightest prospects.

TL; DR – Key Takeaways

– Creative recruitment projects are all about developing enjoyable and interesting methods to attract excellent candidates to your brand and make a larger influence on candidates.

Examples include recruitment through a dating app, using a strange code to break, hosting meet-ups, or getting the help of an immersive virtual trip.

– You can establish innovative concepts for your recruitment project by assessing the problems your skill group has now, looking into how other business hook applicants, or conceptualizing new ideas with your team.

– Three examples of companies thinking outside package include IKEA’s 3D-printed meatball project, Volvo’s S90 model vehicle that interviews its own service technicians, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After introducing your campaign, produce skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test templates to streamline and automate your employing procedure.

What is an innovative recruitment project?

Recruiters or skill acquisition teams that utilize original recruitment project ideas, such as video games, crack-the-code tests, AI recruitment bots, or video content, link directly with the hearts and minds of their target market.

How do you understand if your company is using imaginative ideas in your method?

Well, has the skill team been using the very same recruitment marketing method for the last 10 years? (Oh dear, hopefully not.) Why? Well, by following the very same standard tactics that everyone else uses, there’s no method your brand name will stick out in the crowd.

When companies engage with prospects in a thoughtful, impactful method with their recruitment marketing, they’re most likely to attract the competent people they’re looking for. Now, here’s how your group can begin doing things differently.

How do companies think of imaginative recruitment projects?

It’s not too complex. Let’s walk through the steps for producing successful, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting leading talent.

Step 2: Next, brainstorm ideas or methods to overcome those difficulties. Here are some pointers:

– Get inspiration from other business currently considering of package.
– Put yourself in the shoes of your target audience and think about ways to interact with them in a style and tone that will appeal to them, such as an animated video.
– Connect to colleagues to collect concepts from a varied group.
– Consider what your business values extremely in its present staff members.

Step 3: Bring all your ideas together and produce your recruitment project method, consisting of the channels you’ll utilize to release it, such as social media and your professions website.

Step 4: Review your campaign expense and guarantee you have the spending plan you need, or change your strategy appropriately (keeping in the excellent stuff your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign components get prevalent nationwide, international, (and even viral!) attention.

Do we require to contract out specialized components of our recruitment campaigns?

Possibly. We know that not all companies have the resources to manage every aspect of a creative task in-house. In that case, you may require to outsource specific elements to a company, such as:

– Designing social networks or other digital ads
– Creating a video (that does not look like your nephew stole your smart phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the enjoyable things.

To help you win on this new path, we have actually pulled together some truly innovative recruiting ideas listed below. Companies that came up with some initial or innovative attention grabbers to attract terrific candidates.

12 innovative and motivating recruiting campaign examples

Let’s face it, numerous organizations need a recruitment procedure remodeling. Especially if they desire to attract young, qualified prospects (and the company’s employer brand is as attracting them as a 1970s film).

The following companies (many of which you’ve likely heard of) likewise needed some fresh ideas for their marketing to jazz up their outdated image-and they all was successful.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting sufficient numbers of junior staff for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original campaign idea was definitely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran during the show’s season finale. It might not have featured at any huge global marketing festival, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous occupations like the army is ending up being more tough.
Recruitment technique: Using pop-culture recommendations to bring in a vast array of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This project is unique because it uses the concepts of good advertising or copywriting by attracting what is essential to its specific target audience-communicating about their worths and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently extremely underestimated and is likewise experiencing a fast increase in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in people whose values line up with the business’s purpose.
Tactics: Ad project throughout TV, digital, print, radio, social, and direct-mail advertising.
Recruiting for a job that is typically very under-appreciated absolutely needs some additional innovative juice. Home Instead decided to use the services of a professional company for this campaign to revitalize their brand name and hook precisely the best sort of individuals.

The firm created very emotive recruiting videos for this specific niche industry, which 100% struck the mark with their “can’t help but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career location, and filling tech and digital tasks was a tough job.
Recruitment technique: Using a significant technology trend to join the conversation and increase their awareness in the tech skill circles.
Tactics: An experimental recruitment project using 3D-printed meatballs.
Now, this is a really original campaign run by the Swedish furniture maker IKEA. To bring in talent that thinks out of the box, they invited potential candidates for an interview over a dish of meatballs.

But not their standard Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting huge labor lacks in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work candidates looking to start their careers in hospitality by highlighting real-life examples of upward movement.
Tactics: National ad campaign covering social networks, digital display advertisements, radio, and press coverage.
These guys are assisting to fill a major pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The market has regained 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their campaign makes prospective newcomers familiar with the vast variety of benefits readily available with a career in hospitality and uses testimonials from current staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant trying to bring in 1,000 new employees over 12 months.
Recruitment strategy: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech talents who desire to work from another location.
Tactics: A physical recruitment drive in a branded Van

This one’s definitely another creative recruitment project that the software business, Atlassian, launched just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their unique idea lined up well with their work-from-home policy that they were also ‘driving home’. And hopefully, their ingenious thinking has assisted them meet their Australian and international consumption goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment process and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse skill swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing issue of gender equality in mining. Global mining giant BHP just recently ran an effective, global-first (for BHP) effort to help in reducing working with biases by revitalizing their out-of-date recruitment processes.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment method: Targeting a very particular skill segment – empty nesters and over-45’s.
Tactics: Ad campaign

Now, this is another project that’s believing out of the box. After discovering a fascinating market insight that “around 78% of British parents aged 45 and over want to handle a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment campaign targeting this specific talent swimming pool.

Filling the team scarcities with prospects who are over 45, whose kids have actually finally flown the nest, and who are now looking for a brand-new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment method: Grabbing audience attention at a prominent international motor show and establishing the brand name as an emerging center for automobile software engineering.
Tactics: Event PR

Now that’s turning your typical recruitment campaign strategy on its head for sure! The group incorporated AI into the cars and truck’s pedestrian speech technology and car link system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive prospects.
Recruitment technique: Using an innovative, referall.us gamified approach to engage passive candidates & offering a complimentary present.
Tactics: Skills test was marketed on social media platforms

Our sibling business, Toggl Track, wanted to employ an SEO manager and thought of an enjoyable campaign that ‘d be a win-win scenario for all. We developed an abilities test obstacle and advertised it throughout social networks, using a free tee shirt to candidates who achieved high scores.

Reaching passive prospects while spreading the word about our brand to other gifted workers worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to attract Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and campus recruiting visual properties

Walmart’s massive talent acquisition campaign was created by Nexus and assisted offer the brand name a much-needed facelift (considering that the merchant might not have been leading of numerous prospects’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the campaign attempting to accomplish?

Problem: Attracting young employees in the middle of a labor scarcity.
Recruitment method: Using a growing interest among young individuals in home restoration and crafting an engaging worth proposition to set themselves apart from other employers.
Tactics: An exhibit, The Hall of Fail, that presents restoration fails recreated as works of art, out-of-home, web, and social networks material

Intending to recruit some 5,000 people in a year in the middle of exceptional labor lacks, Lowe’s Canada was dealing with the huge obstacle of bring in more youthful workers. Partnering with an innovative company, the brand name designed a recruitment campaign concentrating on opportunities for development and learning within its network.

They have also discovered that 88% of Gen Z students want to work for companies who provide access to training and growth chances.

Training is a concern for us, so we make certain to provide thorough training to everybody who joins our groups. Operating in among our shops is a terrific chance for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name launched a project and exhibit that constructs on the desire to learn by revealing compelling examples of restoration failures that youths can prevent by working and finding out at one of the brand’s stores. Each of the exhibitions had a QR code for applying straight for the numerous open positions.

Thinking about your next original recruitment campaign strategy?

We hope this list has got you buzzing about your next recruitment campaign and how you can match those ingenious companies to approach prospects.

Whatever the function, from grabbing up the very best engineers to roping in the world’s biggest salespersons, your recruitment marketing efforts make sure to strike their hearts and minds if you use your creativity!

One simple way to add shimmer to your next recruitment campaign while making it fun and engaging for you and prospective candidates is to start with skills tests. And, no, you don’t have to develop tests from scratch. Our test library is brimming with role-specific questions developed by the specialists.

Bid farewell to unsuitable prospects and the hours lost screening CVs. Create a free Toggl Hire account today to see simply how simple, fun, and fair hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she invested the last 10 years in start-ups, telling stories and building marketing groups. She operates at Toggl Hire and writes about how services can recruit truly terrific people.