6 Brilliant Recruitment Marketing Campaigns

Candidates wish to to your brand name and sense that companies understand them as individuals. So how can companies stick out from the crowd? Employers must be proactive in their approach to attracting candidates, and recruitment marketing is the option

Recruitment marketing is a relatively new method to attract candidates, both passive and active, to your business. It includes adopting the very same principals and strategies used by marketing to attract prospects and increase brand name awareness. Some examples of marketing practises now being made use of by HR teams consist of: referall.us lead generation, SEO, guerrilla marketing, social advertising, customised candidate journey and content development.

According to SHRM, companies that integrate recruitment marketing into their hiring strategy can produce three times more candidate leads than those who don’t – leading a 100% higher close rate on candidates. Additionally, current research by Allegis discovered that running a recruitment marketing campaign can conserve business approximately 40% on overall talent expenses. On top of these savings, recruitment marketing boosts company brand and attracts an approximated 50% more qualified prospects.

It’s extraordinary to see how a deep understanding of your prospects can result in projects that motivate them to do something about it. We’ve created a list of 6 of our preferred imaginative recruitment campaigns that you can take inspiration from for your next recruitment marketing project. These campaigns pushed the boundaries of traditional job ads, and for lots of, the application processes went viral.

Examples of recruitment marketing campaigns

Ogilvy: The World’s Greatest Salesperson

To engage and hire the most knowledgeable salespeople in the business, Ogilvy, among the worlds most prominent advertising agencies, ran a creative recruitment campaign to discover ‘The World’s Greatest Salesperson’.

Ogilvy leveraged targeted social networks marketing in mix with their YouTube channel. Here they welcomed the potential candidates to movie themselves selling a brick. The reward? A 3 month paid internship with Ogilvy and the opportunity to pitch at the Cannes Lions International Advertising Festival.

A great advantage to companies is the ease at which recruitment marketing contests can be shared online and reach hundreds to countless people.Contests are a standard method of recruitment marketing campaigns.

They are a great method to draw in enthusiastic applicants as well as acting as a preliminary screening test. Companies might ask candidates to fix puzzles, compose lines of code or make a video.

GOOGLE: The Puzzling Billboard

Continuing the competitive technique to recruitment marketing is Google’s 2004 confusing signboard. This marketing campaign was an excellent success for Google and made full marks online within mathematical and engineering forums – even before Google was called the brains behind the operation.

The billboard, put in Silicon Valley, presented a complex mathematical formula to passers-by and challenged those who believed they were wise sufficient to resolve it. Once fixed, the equation revealed a website URL (www.7427466391.com) that the solver must visit.

Those clever adequate to solve the signboard puzzle were offered one last puzzle when on the site.

Successful candidates received the message:
“Nice work. Well done. Mazel tov. You have actually made it to Google Labs, and we’re delighted you’re here. Something we learned while constructing Google is that it’s simpler to discover what you’re searching for if it comes looking for you. What we’re searching for are the very best engineers on the planet. And here you are.”

The billboard was an engaging way to attract some of the most intelligent minds to Google. Google grouped this prospect pool into enthusiastic ‘problem solvers’ – an extremely esteemed skill at google.

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IKEA: Assemble Your Future

Upon opening a brand-new shop in Australia, IKEA had the job of hiring 100 staff members. To fill this high variety of positions, they needed to believe big. IKEA’s outside package thinking resulted in a great “inside the box” service.

IKEA chose to target those who they knew currently loved IKEA by putting ‘career guidelines’ inside the box of IKEA items for customers to discover upon opening their item. The instructions mirrored their popular assembly instructions, advising clients on how to “assemble your future”.

The campaign was a big success, and customers loved it. Countless consumers applied, and IKEA employed 280

employees who appreciated the IKEA brand name. The factor for the success of the project was not simply down to its creativity however likewise since it spoke with IKEA’s existing brand name ambassadors, their clients. Many recruitment messages can get lost in the sound online and in-store. The shipment of this recruitment campaign effectively gotten in touch with candidates in a customised method, in their own homes simply as they’re focused on assembling their new furnishings.

Volkswagen: A Surprise Message

When Volkswagen needed to employ talented mechanics, they carefully considered where this target market hung out so that they might interact their recruitment message effectively.

Volkswagen picked an apparent however unusual positioning, the undercarriage of cars and trucks in requirement of repair. Volkswagen deliberately distributed faulty cars with the message hidden beneath to service centres throughout Germany in anticipation of bring in experienced staff members.

Volkswagens project was a terrific success, and they hired many experienced mechanics while confirming themselves as an ingenious and enjoyable brand name.

McKinsey & Company: The Eraser Pencil

McKinsey and Company were looking to attract ambitious trainees to their company. They reached students by going to the one place guaranteed to have trainees around, campuses at several Swiss universities.

McKinsey provided pencils with comically elongated erasers. Printed on the side of the pencil was a message that checked out “We’re looking for students who aren’t satisfied with just any solution. www.McKinsey.ch.”

The project’s aim was to pre-filter applicants by bring in those that aren’t pleased with just any solution and are curious innovators. The pencil twisted the guidelines of advertising, and it’s easy message resonated with lots of, causing high-quality graduate works with at McKinsey.

Much like this pencil, recruitment marketing projects do not need to be pricey, and business can state a lot in only a simple declaration.

Marriott: A Personalised Careers Page

Marriott is an excellent example of business doing recruitment marketing the ideal way. Their professions page has 1.2 million likes, and they release content two times a day – in some cases more. They share material that prospective workers can relate to and feel influenced by, such as individual workers achievements, days in the life of a worker and general daily updates from throughout the Marriott network.

Marriott wishes to convey a sense of personalisation with their careers page so that possible workers can build an authentic connection with the brand name. They attain this by enabling called employees to answer any questions on the professions page from the business profile. Marriot also provides a chat service to those seeking to discover more about life at the business and recommendations on how they can effectively make an application for a position.

Marriotts strategy shows you do not require exceptional out of the box believing to link with prospects. There are a myriad of methods your business can approach your recruitment campaign. Marriott’s strategy is easy, and any business can emulate this method and accomplish the same success. Have a designated place where you share insights on life at your company and most importantly, listen to potential prospects and react to their questions quickly and effectively.

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Step 1: A great recruitment marketing Campaign. Step 2? Occupop!

We can assist you screen applicants, sort CVs and even schedule interviews, all-in-one centralised recruitment platform. This will ensure that your candidates have the very best experience possible and you have time to concentrate on what matters, your people. Find out more about us here.